LAUNCH YOUR PROFESSIONAL BRAND

THE BEHAVIORING LAB. IT’S COMING.

Turn your expertise into more opportunities without becoming a full-time content creator.

Build your brand foundation. Amplify your influence. Monetize what you know.

Don't guess your way there. With the courses, tools, guidance, feedback, and community to help you actually do it applying proven behavioral science principles.

BE THE FIRST TO KNOW

Let’s build a brand that matches your expertise.

You've spent years becoming good at what you do.

Behavioring Lab is a community to help you turn that expertise into a professional brand that creates opportunities—whether that's clients, consulting, coaching, speaking, advisory work, partnerships, or something else entirely.

Inside, we'll focus on three things:

FOUNDATION
Build the strategy and essential assets behind your professional brand.

AMPLIFICATION
Get your ideas and expertise in front of more of the right people.

MONETIZATION
Turn what you know into opportunities and income.

This is for you if...

You're an experienced professional, consultant, coach, founder, or business owner with real expertise—and you want more people to know you for it.

You don't want to become an influencer.

You don't want to chase algorithms.

You want to build a reputation that creates opportunities alongside other experienced professionals.

Behavioring Lab is being built for you.

A LETTER FROM HOWIE

An invitation to become a person of influence and deliver your impact

I’ve been there. The best kept secret in your company where everyone inside knows you, but nobody outside does. Or this, you watch people take all the wrong steps from the ‘gurus’ they trust while you have the answers, but no one listens. It’s frustrating isn’t it?

But it doesn’t have to be that way. The Behavioring Lab is based a radical idea that it’s not about letting your work speak for itself, it’s building an influence flywheel to grab attention, be remembered, earn trust, nudge the decision, and get recommended.

The most successful people and companies around you don’t have the best idea, or even the best service. They are memorable and they make it easy for people to do business with them. I’ve witnessed this hundreds of times working with the largest companies and the strongest leaders. I myself have gone through this journey, from 0 to 113,000 followers on LinkedIn, being named as the #1 LinkedIn voice worldwide for Branding in May, 2024 (Favikon). It’s been a ride and I’m just beginning.

While it is no-one’s fault that schools fail to teach us about how to influence human behavior, what is clear is that when you apply psychology and brand science to a system, you will attract the right opportunities into your orbit.

Your future is in your hands now, I hope you’ll join us on this journey to build your professional brand and grow your influence so you can help those who need you.

See you on the inside.