INFLUENCE SYSTEM MASTERY

Expert Foundations

Build your influence on top of solid positioning

Next cohort begins August 17 - September 4, 2026

ENROLL NOW →
Curriculum

Who this is FOR

BUSINESS OWNERS READY FOR LONG-TERM SUCCESS

Have a dream of impacting more people

If you are an expert who want to build influence to impact more people, more deeply, this is for you.

Committed to implementation

'Knowledge without action is entertainment'—influence comes from taking action and applying what you learn.

Embrace strategic experimentation

Those who are open minded and lean into testing and iterating will experience outsized growth.

Who this is NOT FOR

PEOPLE LOOKING FOR A QUICK BUCK

Looking for a magic formula

If you're looking for a silver bullet that gives you the exact path to success, then this likely won't be a good fit.

Don’t have a real expertise

If you are just starting in your career, this program is not going to be very helpful. Our members have at least 10 years of experience and expertise.

Uncomfortable with visibility

If you are resistant to being seen and want to stay under the radar, this program may not be for you.

Build Your Influence Flywheel

Next cohort runs August 17 — September 4, 2026.

Is your lack of visibility holding you back?

GO FROM INVISIBILITY...

Generic positioning and blending in

You sound like everyone else in your space and struggle to articulate what makes you different.

Forgettable conversations and content

People nod along with you, but when it's time to buy or refer, your name doesn't come to mind.

Reliance on discounts to close deals

Pricing feels like the only lever you have to influence buying decisions.

… TO IN-DEMAND

Stand Out as Distinct

Develop a memorable POV and signature style that makes you unforgettable in your market.

Be Top of Mind

Apply memory science so prospects think of you first when they're ready to buy.

Command Premium Pricing

Remove psychological barriers and use proven principles that make price objections disappear.

ENROLL NOW →

Hi, I’m Howie

My journey into influence systems didn’t start with a plan. It started with loss.

In 2022, I was laid off from a senior leadership role. Overnight, the title, certainty, and direction disappeared. That moment forced a deeper question: why do some people regain momentum and opportunity—while others stay invisible?

Since then, I’ve immersed myself in the science of influence—thousands of hours reading , interviewing, and writingabout how humans decide, remember, trust, and act—drawing from behavioral science, neuroscience, and two decades of brand strategy experience across healthcare and technology. I’ve worked with executives, founders, and marketers navigating reinvention and professional growth.

Along the way, I rebuilt my own platform. I went from being the best kept secret in my company to being named the #1 LinkedIn creator in the world for branding and positioning in 2024, and have grown an audience of 140,000+ followers by applying the very principles I teach.

This training distills what actually drives human behavior—not hacks or hype, but ethical, practical principles for building influence that lasts.

My hope is that this program will help you gain clarity, agency, and influence—and deliver the impact you desire.

Howie Chan
Instructor, Influence System Mastery

See You

→

Remember You

→

Trust You

→

Buy You

→

Refer You

→

See You → Remember You → Trust You → Buy You → Refer You →

Your 3-week Program

Your journey kicks-off with Expert Foundations.

August 17 — September 4, 2026

Every week for 3 weeks, there is a 60 minute live lesson on Monday and another 60 min office hours on Friday blending theory and application.

→ ENROLL NOW

  • Most people are playing a game they were never designed to win.

    In Week 1, we’ll clarify:

    • who you serve

    • the painful problem you solve

    • where you have an unfair advantage

  • This week helps you develop a unique point-of-view that underpins how you approach solving problems in your niche.

    This serves as THE north-star for what you believe in and the magnet that will attract your fans.

  • The most memorable experts become associated with:

    • a framework

    • a philosophy

    • a methodology

    • a unique lens

    This week helps you develop:

    • your big idea

    • your core framework

    • memorable language

    So people stop saying:

    “What exactly do you do again?”

    …and start saying:

    “Oh, you’re the person who helps with THAT.”

What people say about Howie’s coaching

Join Expert Foundations today. Spots filling up for the upcoming August 2026 cohort.

ENROLL NOW → 
 ©️ 2026 Influence System Mastery
THE BEHAVIORING COMPANY