INFLUENCE SYSTEM MASTERY

Build the Flywheel That Unlocks Bigger and Bigger Opportunities

Influence System Mastery helps executives and experts design a science-backed flywheel that compounds authority, visibility, and opportunity flow in 8 weeks. Founding cohort starts March 16th.

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Curriculum

An 8-week live cohort to build authority, trust and a professional brand that compounds over time.

Influence Systems Mastery means getting the attention and success you deserve.

✔ Weekly live build sessions

✔ Brand thinking and influence science

✔ Real-time workshop & feedback

✔ Tangible influence assets and flywheel built with you

✔ Limited cohort of experienced peers

Is your lack of visibility holding you back?

GO FROM INVISIBILITY...

Generic positioning and blending in

You sound like everyone else in your space and struggle to articulate what makes you different.

Forgettable conversations and content

People nod along with you, but when it's time to buy or refer, your name doesn't come to mind.

Reliance on discounts to close deals

Pricing feels like the only lever you have to influence buying decisions.

… TO UNIGNORABLE

Stand Out as Distinct

Develop a memorable POV and signature style that makes you unforgettable in your market.

Be Top of Mind

Apply memory science so prospects think of you first when they're ready to buy.

Command Premium Pricing

Remove psychological barriers and use proven principles that make price objections disappear.

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Hi, I’m Howie

My journey into influence system mastery didn’t start with a plan. It started with loss.

In 2022, I was laid off from a senior leadership role. Overnight, the title, certainty, and direction disappeared. That moment forced a deeper question: why do some people regain momentum and opportunity—while others stay invisible?

Since then, I’ve immersed myself in the science of influence—thousands of hours reading , interviewing, and writing about how humans decide, remember, trust, and act—drawing from behavioral science, neuroscience, and two decades of brand strategy experience across healthcare and technology. I’ve worked with executives, founders, and marketers navigating reinvention and professional growth.

Along the way, I rebuilt my own platform. I went from being the best kept secret in my company to being named the #1 LinkedIn creator in the world for branding and positioning in 2024, and have grown an audience of 140,000+ followers by applying the very principles I teach.

This training distills what actually drives human behavior—not hacks or hype, but ethical, practical principles for building influence that lasts.

My hope is that this program will help you gain clarity, agency, and influence—and deliver the impact you desire.

Howie Chan
Instructor, Influence System Mastery

INFLUENCE SYSTEM MASTERY

Your 8 week journey to influence mastery applying brand science & influence psychology. Every week, there is a 60 minute live lesson on Monday and another 60 min AMA office hours on Friday blending theory and application, psychology work and systems work.

  • This week, we solve the direction problem (if you don’t know where you want to end up, you will never get there.)

    In Week 1, you will:

    • Clarify what “being chosen” means for you

    • Define your authority destination and opportunity target

    • Diagnose where your influence currently breaks

    • Identify your weakest lever and invisible bottleneck

    • Discover your natural influence style and blind spots

    By the end of Week 1, you will have:

    ✔ Your Authority Target Statement
    ✔ Your Personal Influence Gap Map
    ✔ Your Influence Style Profile

    Direction precedes signal.


    Next week, we define what you want to be known for.

    BONUS: Nail Your Niche Masterclass

    BONUS: Influence Style Master Guide

  • This week, we solve the differentiation problem (if your point of view is generic, you’ll be part of the noise.)

    In Week 2, you will:

    • Learn the science of standing out and the WHAT/HOW framework

    • Craft your unignorable POV (Your WHAT)

    • Workshop it live

    At the end of week 2, you will have:

    ✔ Your Unignorable POV Statement

    Clarity precedes differentiation.

    Next week, we build your HOW.

  • This week, we solve the distinctiveness problem (to interrupt the brain’s default mode, you need to show up distinct.)

    In Week 3, you will:

    • Learn the science of grabbing and keeping attention

    • Write scroll-stopping hooks using behavioral triggers (for any kind of content/ post)

    • Choose ONE primary attention channel to dominate

    • Identify a distinctive asset to make you instantly recognizable (The HOW)

    By the end of Week 3, you will have:

    ✔ A scroll-stopping hook template
    ✔ Your distinctive asset direction
    ✔ Your chosen attention channel

    Attention precedes memory.

    Next week, we make you unforgettable.

    BONUS: Creative Platform Templates

  • This week, we solve the memorability problem (if they don’t remember you, you won’t be part of their decision.)

    In Week 4, you will:

    • Learn why memory is the foundation of lasting influence

    • Understand the 4 principles of encoding and retrieval

    • Craft your memorable one-liner (headline, signature line, identity line etc.)

    • Design your memory trigger library (phrases, visuals, stories etc.)

    By the end of Week 4, you will have:

    ✔ Your memorable one-liner
    ✔ Your ONE memory trigger
    ✔ Your personalized memorability checklist

    If they don’t remember you, they can’t choose you.


    Next week, we build trust.

  • This week, we solve the trust problem (if you don’t have the trust of your audience, they will never choose you.)

    In Week 5, you will:

    • Learn the C.A.R.E. trust model

    • Identify ONE platform to build credibility and trust

    • Embed trust triggers into your audiences journey

    By the end of Week 5, you will have:

    ✔ Your personal trust map (C.A.R.E. Applied)
    ✔ Your chosen trust channel
    ✔ Your primary trust asset (case study, podcast appearances, newsletter etc.)
    ✔ Your trust strategy

    Visibility without trust creates noise.


    Next week, we create demand.

    BONUS: Podcast Guesting Masterclass

  • This week, we solve the conversion problem (become the subconscious choice, remove buy friction.)

    In Week 6, you will:

    • Explore the different offer models and identify which fits you

    • Learn the 4 key psychological barriers to buying

    • Apply core strategies to eliminate resistance

    • Audit ONE real offer and remove its buy barriers

    By the end of Week 6, you will have:

    ✔ Your obvious choice offer structure
    ✔ Your buy barrier checklist
    ✔ Your friction-removal strategy

    Next week, we add science-backed strategies to influence choice.

  • This week, we solve the nudge problem (use psychological prompts to get your prospects to make their best decision - choosing you.)

    In Week 7, you will:

    • Reframe your beliefs around price, value, and cost

    • Understand how buyers actually make decisions

    • Learn 5 psychological levers that influence buying behavior

    • Apply them directly to your current offer

    By the end of Week 7, you will have:
    ✔ 5 applied psychological levers checklist
    ✔ 1 Optimized, decision-ready offer

    Influence is structured choice.

  • This week, we solve the referral problem (the highest form of authority is being talked about when you’re not in the room and in-turn get more eyes on you.)

    In Week 8, you will:

    • Adopt a new mindset around referrals and word of mouth

    • Learn the 4 triggers that activate organic recommendation

    • Master the anatomy of a slam-dunk testimonial

    • Build ONE simple testimonial and referral system

    By the end of Week 8, you will have:

    ✔ Your word-of-mouth trigger map
    ✔ Your testimonial question framework
    ✔ Your ONE activated referral system

    When others sell you, authority compounds and more people see you (this is the influence system flywheel)

At the end of 8 weeks, you will have a customized influence system flywheel:

See You

→

Remember You

→

Trust You

→

Buy You

→

Refer You

→

See You → Remember You → Trust You → Buy You → Refer You →

Influence mastery that lasts a lifetime

Our upcoming Spring cohort (first and only founding member special) runs March 16 — May 15, 2026.

Apply below to secure your seat, limited spots available.

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Who is this cohort FOR

Committed to implementation

'Knowledge without action is entertainment'—influence comes from taking action and applying what you learn.

Embrace strategic experimentation

Those who are open minded and lean into testing and iterating experience outsized growth.

Experts who don’t have a compounding system of influence

If you are an expert who want to build an influence flywheel backed by science to boost all other tactics (like social media, newsletter, ads etc.), this is for you.

Who is this cohort NOT FOR

Looking for a magic formula

If you're looking for a silver bullet that gives you the exact path to success, then this likely won't be a good fit.

Seeking overnight success

Real influence is possible to build quickly, however it requires showing up consistently.

Uncomfortable with visibility

If you are resistant to being seen and want to stay under the radar, this program may not be for you.

What people say

Luc Létoffé - Founder, Antifragile Hardware

FAQs

Everything you need to know about Influence System Mastery. If you can’t find the answer you are looking for, please get in touch with Howie here.

  • This program is designed for accomplished executives, founders, and experts who want to intentionally design their authority instead of leaving it to chance.

    You already have an expertise.

    But your visibility, positioning, and leverage don’t yet match your capability.

    If you’re looking to “learn how to post on LinkedIn,” this isn’t it.

    If you want to architect long-term influence that compounds over time, you’re in the right place.

  • This program is a unique blend of psychology work AND systems work.

    We will understand the psychology behind how to influence people and then put together a customized system using science-backed strategies and tools. In the office, willing participants can workshop their work live.

  • Strategy needs to happen first before tactics. Building an influence system is a strategy first approach.

    The hardest thing about strategy? The biases and beliefs we have that prevents us from making the hard choices.

    This program will addresses that head on so deciding on a strategy becomes inevitable.

  • Most programs are either hyper specific:

    • LinkedIn creator course

    • How to launch a newsletter

    • Design a marketing funnel

    Or very broad:

    • Build your personal brand

    Influence systems mastery is about putting together an architecture for your brand, using proven customer psychology and brand science that can be applied to ANY platform or channel you want.

    We will talk about video, audio, written - it doesn’t matter about the format, it matters how you deliver it.

    This is strategy and tactics built atop first principles of influence.

  • All sessions will be at 10.30 am CST and it will be recorded and available to participants forever.

    Each week there will be one live lesson on Monday and one office hours on Friday.

    Week 1: Mar 16 and 20

    Week 2: Mar 23 and 27

    Week 3: Mar 30 and Apr 3

    Week 4: Apr 13 and 17 (Apr 6-10 Easter and Sring break)

    Week 5: Apr 20 and 24

    Week 6: Apr 27 and May 1

    Week 7: May 4 and 8

    Week 8: May 11 and 15

  • Most high-performers have one of three hidden frustrations:

    • You’re respected internally but invisible externally.

    • You’re producing content, but it feels random and inconsistent.

    • You have something valuable to share, to teach, but people don’t yet feel your authority.

    Influence System Mastery solves this:

    Giving you a system that aligns positioning, narrative, reputation, visibility, and monetization into something coherent and compounds over time. A true flywheel.

  • By the end of the program, you will have:

    1. An ideal customer profile and vision for your brand

    2. A sharply defined unignorable POV

    3. A distinctive creative strategy

    4. A shortlist of relevant memory triggers and your oneliner

    5. A trust building system

    6. A winning offer

    7. A converting offer

    8. A word of mouth plan

    Not inspiration, not intangible lessons.

    Assets.

  • Plan for 2–3 focused hours per week.

    That includes:

    • A weekly strategic masterclass

    • Structured exercises

    • Optional hot seat and ask me anything (AMA) sessions

    This isn’t busywork. It’s concentrated influence design.

  • Especially.

    Influence System Mastery is not for beginners.

    It’s for leaders who already have some success and now want to supercharge their brand and influence.

  • You should not expect vanity metrics.

    You should expect:

    • Clearer positioning

    • Higher-quality inbound opportunities

    • Faster trust with decision-makers

    • More aligned speaking, advisory, or board conversations

    • Stronger leverage over time

    This program isn’t about going viral (although you might), it’s about the foundation that will make everything stronger.

  • Yes.

    Not because this is exclusive for exclusive sake but because I want to put together a group of A-players who will help, encourage, and root for one another.

    Good energy only.

    A lot of people have money they can spend, but are they the right type of people you want to grow with?

  • Let’s be honest.

    It’s not about being too busy, it’s about prioritizing your time.

    The real question isn’t:
    “Do I have time?”

    It’s:
    “How long can I afford to operate without a foundation system for influence?”

  • Yes and it’s one of the most valuable parts. This cohort will be run on Circle, a community platform.

    You’ll be surrounded by other high-level leaders building intentionally.

    No noise.
    No beginners.
    No vanity metrics.

    You become the average of the five person around you, and I’m committed to bring in the best people every cohort.

  • You don’t “finish” an influence system.

    You deploy it.

    Alumni maintain access to core materials and future updates for that cohort (Foundational package.)

    If you purchased the Unlimited or Executive package, you will have lifetime access to new cohorts and all new bonuses and content when available.

    Because influence is an ever evolving journey.

  • Yes.

    If within the first week you determine this isn’t aligned, we’ll refund your investment in full.

    No friction.
    No drama.

A LETTER FROM HOWIE

An invitation to become a person of influence and deliver your impact

I’ve been there. The best kept secret in your company where everyone inside knows you, but nobody outside does. Or this, you watch people take all the wrong steps from the ‘gurus’ they trust while you have the answers, but no one listens. It’s frustrating isn’t it?

But it doesn’t have to be that way. This curriculum is based on a radical idea that opportunities don’t come because you’re the best, they come because you have influence.

The most successful people and companies around you don’t have the best idea, or even the best service. They are memorable and they make it easy for people to do business with them. I’ve witnessed this hundreds of times working with the largest companies and the strongest leaders.

While it is no-one’s fault that schools fail to teach us about how to influence human behavior, what is clear is that when you apply psychology and brand science to a system, you will attract the right opportunities into your orbit.

Your future is in your hands now, I’ve put everything I know and the teachings from world experts into this program. I hope you will consider joining me in this deep dive into our primal nature as human beings, leveraging it to build your very own influence system flywheel and live a legendary life of service and impact.

See you on the inside.

Join as a founding member today. Spots filling up for the upcoming March 2026 cohort.

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