INFLUENCE SYSTEM MASTERY

Turn Your Expertise Into Income

(Without Becoming a Creator)

Influence System Mastery is a 6-week cohort program with a private community designed to help you attract the right clients and opportunities 24/7—using brand and influence science.

Next Summer cohort runs June 5 — July 10, 2026

Build Your Influence Flywheel

Summer cohort runs June 5 — July 10, 2026.

Is your lack of visibility holding you back?

GO FROM INVISIBILITY...

Generic positioning and blending in

You sound like everyone else in your space and struggle to articulate what makes you different.

Forgettable conversations and content

People nod along with you, but when it's time to buy or refer, your name doesn't come to mind.

Reliance on discounts to close deals

Pricing feels like the only lever you have to influence buying decisions.

… TO INEVITABLE

Stand Out as Distinct

Develop a memorable POV and signature style that makes you unforgettable in your market.

Be Top of Mind

Apply memory science so prospects think of you first when they're ready to buy.

Command Premium Pricing

Remove psychological barriers and use proven principles that make price objections disappear.

Hi, I’m Howie

My journey into influence systems didn’t start with a plan. It started with loss.

In 2022, I was laid off from a senior leadership role. Overnight, the title, certainty, and direction disappeared. That moment forced a deeper question: why do some people regain momentum and opportunity—while others stay invisible?

Since then, I’ve immersed myself in the science of influence—thousands of hours reading , interviewing, and writingabout how humans decide, remember, trust, and act—drawing from behavioral science, neuroscience, and two decades of brand strategy experience across healthcare and technology. I’ve worked with executives, founders, and marketers navigating reinvention and professional growth.

Along the way, I rebuilt my own platform. I went from being the best kept secret in my company to being named the #1 LinkedIn creator in the world for branding and positioning in 2024, and have grown an audience of 140,000+ followers by applying the very principles I teach.

This training distills what actually drives human behavior—not hacks or hype, but ethical, practical principles for building influence that lasts.

My hope is that this program will help you gain clarity, agency, and influence—and deliver the impact you desire.

Howie Chan
Instructor, Influence System Mastery

See You

Remember You

Trust You

Buy You

Refer You

See You → Remember You → Trust You → Buy You → Refer You →

Your 6-week Program

Your journey kicks-off with a 6-week influence mastery program.

June 5 — July 10, 2026

Every week for 6 weeks, there is a 60 minute live lesson on Monday and another 60 min office hours on Friday blending theory and application.

At the end of 6 weeks, you will have your very own influence system flywheel

What you’ll get in the community

Masterclasses

These are hyper-focused classes aimed at solving a specific problem. Think of it as compressing experience and frameworks into one highly valuable hour.

Office Hours & Hot Seats

The best insights happen when lessons meet the real world and when mistakes are made. Here we tackle real issues in real-time and everyone benefits from the mistakes of others.

Learning From Members

Our members are experts in their domain and with an average of 15+ years of experience, you can bet they can help you move past your challenges

Tools and Training

One of the best ways to learn is to take action. Live build sessions are where all participants make something together, real time, so you learn AND you get a finished product at the end.

Live Builds

One of the best ways to learn is to take action. Live build sessions are where we make something together in real time, so you learn AND you get a finished product at the end.

Monthly Mindset Resets

The biggest limit to our growth is our beliefs. The stories we’ve told ourselves for years so it feels like fact. This live session is to help members look inward and liberate what is holding us back.

Choose your membership

Summer cohort starts June 5

COHORT ONLY (6 weeks)

$699

✷ 6-week cohort program

✷ Lifetime access to all cohort materials

✷ Access to all courses

✷ Dedicated forum for cohort participants

Upgrade to Standard at the end of 6-weeks for $1,000.

(You save $200 if you sign up for Standard now)

ENROLL NOW →

STANDARD (6 weeks + 1 year)

$1,499

✷ 6-week cohort program

✷ Lifetime access to all cohort materials

✷ Access to all courses

✷ Access to all future cohorts

✷ Access to all cohort recordings

COMMUNITY

Expanded forum for Standard/VIP

Twice monthly office hours with Howie

Hot seats with Howie

Monthly live builds and masterclasses

ENROLL NOW →

VIP (6 weeks + 1 year)

$2,999

✷ 6-week cohort program

✷ Lifetime access to all cohort materials

✷ Access to all courses

✷ Access to all future cohorts

✷ Access to all cohort recordings

COMMUNITY

Expanded forum for Standard/VIP

Twice monthly office hours with Howie

Hot seats with Howie

Monthly live builds and masterclasses

COACHING

Quarterly 1:1 calls with Howie

Priority DM support from Howie

ENROLL NOW →
🟢 Only 5 spots available

Who is this FOR

BUSINESS OWNERS READY FOR LONG-TERM SUCCESS

Committed to implementation

'Knowledge without action is entertainment'—influence comes from taking action and applying what you learn.

Embrace strategic experimentation

Those who are open minded and lean into testing and iterating will experience outsized growth.

Successful but inconsistent opportunities come your way

If you are an expert who want to build an influence flywheel to boost all other tactics (like social media, newsletter, ads etc.), this is for you.

Who is this NOT FOR

PEOPLE LOOKING FOR A QUICK BUCK

Looking for a magic formula

If you're looking for a silver bullet that gives you the exact path to success, then this likely won't be a good fit.

Seeking overnight success

Real influence is possible to build quickly, however it requires showing up consistently.

Uncomfortable with visibility

If you are resistant to being seen and want to stay under the radar, this program may not be for you.

What people say

Luc Létoffé - Founder, Antifragile Hardware

FAQs

Everything you need to know about Influence System Mastery. If you can’t find the answer you are looking for, please get in touch with Howie here.

A LETTER FROM HOWIE

An invitation to become a person of influence and deliver your impact

I’ve been there. The best kept secret in your company where everyone inside knows you, but nobody outside does. Or this, you watch people take all the wrong steps from the ‘gurus’ they trust while you have the answers, but no one listens.It’s frustrating isn’t it?

But it doesn’t have to be that way. This curriculum is based a radical idea that it’s not about letting your work speak for itself, it’s building an influence flywheel to grab attention, be remembered, earn trust, nudge the sale, and get referred.

The most successful people and companies around you don’t have the best idea, or even the best service. They are memorable and they make it easy for people to do business with them. I’ve witnessed this hundreds of times working with the largest companies and the strongest leaders.

While it is no-one’s fault that schools fail to teach us about how to influence human behavior, what is clear is that when you apply psychology and brand science to a system, you will attract the right opportunities into your orbit.

Your future is in your hands now, I’ve put everything I know and the teachings from world experts into this program. I hope you will consider joining me in this deep dive into our primal nature as human beings, leveraging it to build your very own influence flywheel and live a legendary life of service and impact.

See you on the inside.

Join as a member today. Spots filling up for the upcoming June 2026 cohort.

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