Hello! I’m Howie Chan.

While I’m not green and I don’t have pointy ears, you can think of me as your “Yoda” to your inner Jedi. I am on a epic rebellion against the ordinary. I write about strategies that can turn up the volume on life.

My Story

“I’m sorry to inform you that your position no longer exists.”

CHAPTER 1 - SOMETHING, SOMEONE, DIES

Cold and calculated.

After eight and a half years, everything crashed down on me on March 31st, 2022. A brisk Wednesday morning where painters were in my house brightening up our walls, I get on a virtual call to meet my doom.

I was devastated - just crushed.

My dream job of being a Managing Director of Brand Strategy just disappeared, with no fanfare and goodbyes.

Over the next few months, I experienced shame, guilt, resentment - I wrestled with my identity as I navigated what to do next.

I wrote about my emotional roller coaster HERE

CHAPTER 2 - REBIRTH

When one door closes, another one opens. Instead of joining another firm, I doubled down on myself and launched Healthy Brand Consulting, a brand and business design micro-agency working with healthcare companies large and small.

Since then, I’ve helped numerous companies with their brand strategy and also started an executive brand coaching practice.

I tell folks all the time, being self-employed to me is a mix of anxiety and liberation. I can literally do whatever I want to, as long as I meet my revenue numbers.

CHAPTER 3 - LIGHTNING STRIKES

July 14th, 2023, the sh*t hit the fan.

I woke up at midnight in so much pain. It was sharp and angry, coming from my stomach. I was on the floor hyperventilating and sweating. I struggled to speak and using all my strength, managed to whisper to my wife “Hey sweet, I’m in trouble…”

The next few hours was a blur.

Paramedics. Ambulance. Emergency Room.

I endured 48 hours of being poked, prodded, with nothing to eat but sips of water, I went from 100% healthy to a pile of mush laying in bed - my personal hell.

I had no clue what was in store for me, with needles sticking out of my arm and occasional visits from the nurses (read about how I went from the ER to a PR - Personal Record).

In the midst of all that, I was thinking about my work. I loved what I'm doing, but something wasn't quite right. I felt something was missing.

I thought about my passions and curiosities.

For as long as I can remember, I’ve always been interested in:

• Personal development

• Human behavior

• Neuroscience

• Productivity

• Storytelling

• Psychology

• Leadership

• Creativity

• Habits

• Brand

Suddenly it occurred to me, like a lightning striking the top of my dome.

I AM A STUDENT OF PEOPLE.

I DIG BRAND, BECAUSE BRAND IS ULTIMATELY ABOUT PEOPLE.

And through my experiences, I was finally feeling the power of myself, no longer asking for permission, ready to fulfill my purpose in life.

Legend Letters was born.

A rebellion against the ordinary, a call to lead legendary lives - turn fleeting sparks of greatness into a blazing inferno of epic life moments measured only by our standards.

My mission is to help 1 million people live their legend.

Legend Letters is the resource I wish I had years ago, when I was just stepping into the real world. I certainly don’t profess to have all the answers and probably never will. What I do promise is to share what I’ve learned and what I will continue to learn so you can benefit from it.

In the words of Lao Tzu, “The journey of a thousand miles begins with one step.”

Join me and thousands of others on this rebellion.

Live your legend🤘🏽,

Howie Chan