Howie in action

The Behavioral Science of Turning Messages Into Action

Every day, leaders and professionals communicate with the hope of getting someone to do something.

A patient needs to follow a treatment plan. An employee needs to embrace a new initiative. A leader needs to support an idea. A customer needs to make a decision.

Yet, despite our best efforts, just because someone hears your message doesn't mean they'll act on it.

Most people believe effective communication is about delivering the right information, choosing the right words, or making a compelling argument.

But information alone rarely changes behavior.

In this eye-opening and energizing keynote, brand strategist and influence expert Howie Chan challenges conventional thinking about communication and reveals what behavioral science teaches us about moving people from understanding to action.

Blending real-world stories, influence psychology, and interactive moments, Howie explores the invisible forces that shape human decisions—and why the way we communicate matters just as much as what we communicate.

From building trust and overcoming resistance to making the desired action feel easier and more compelling, audiences will discover practical, science-backed principles they can immediately apply to communicate with greater influence.

In this session, the audience will learn how to:

• Move beyond information:

• Communicate with influence:

• Turn messages into action:

Because the true measure of communication isn't what people hear. It's what they do next.

Why some messages stick while others are forgotten.

Every day, we are bombarded with thousands of messages competing for our attention.

Organizations spend millions on marketing. Leaders spend hours crafting presentations. Professionals work tirelessly to communicate ideas they believe matter.

Yet, despite all that effort, most of what we communicate is forgotten.

And here's the uncomfortable truth: Just because someone sees your message doesn't mean they'll pay attention. And just because they pay attention doesn't mean they'll remember it.

In this eye-opening and energizing keynote, brand strategist and influence expert Howie Chan reveals the fascinating behavioral science behind why some messages stick while others disappear.

Blending unforgettable stories, neuroscience, real-world examples, and interactive memory experiments, Howie takes audiences on a journey into the human mind to uncover the invisible forces that determine what we notice, remember, and recall.

Drawing on insights from cognitive neuroscientists and world-class memory experts, he introduces a practical framework for designing communication that cuts through the noise and stays with people long after they've encountered it.

Whether you're building a brand, leading a team, communicating a new idea, or trying to stand out in a crowded marketplace, this keynote will fundamentally change how you think about being remembered.

In this session, the audience will learn how to:

• Understand the science of memory

• Break through the noise

• Design for lasting recall

Because being heard is temporary, but being remembered creates lasting influence.

Most people (even marketers) still think “brand” means logos, fonts, and visual design. But those are the artifacts. Brand is something deeper. Something behavioral. Something primal.

In this eye-opening and energizing session, brand strategist and influence expert Howie Chan challenges everything you think you know about branding and replaces it with something far more powerful. Blending storytelling, behavioral science, and audience participation, Howie reframes brand as a modern discipline for influencing human behavior.

Whether you’re a marketing team trying to build an iconic brand, or a leadership team trying to inspire people to follow, this talk will leave you with a fresh lens and practical tools to take immediate action.

In this session, the audience will learn how to:

- Reimagine brand as a behavior-shaping tool, not a design exercise
- Use the Five Levers of Influence to drive action
- Align influence strategies with human truths to unlock engagement and traction

Your brand already exists in the minds and behaviors of others.
The question is: are you shaping it? Or letting it drift?

Build It Before You Need It

In a world where algorithms change weekly and industries shift overnight, your brand is the one asset you own. The problem? Most professionals wait until they’re job-hunting, launching, or panicking before they build one.

In this interactive and high-energy session, brand strategist and top LinkedIn creator Howie Chan shows audiences how to build a professional brand on LinkedIn that attracts opportunities before they’re in crisis mode. No fluff. No hype. Just a smart, strategic, and behavior-driven way to show up, stand out, and stay relevant.

Perfect for professionals, job-seekers, and thought-leaders who want to own their narrative and create opportunities through credibility, not volume.

In this talk, you’ll learn how to:

- Clarify what you want to be known for and how to say it in one sentence
- Turn your LinkedIn profile into a professional landing page that opens doors
- Create content (even if you hate the idea of “posting”)
- Find your voice through writing, commenting, and conversations
- Use storytelling to build trust, not just followers
- Build a habit of showing up online before you “need” to

Whether you’re a Gen Z student or a seasoned executive, LinkedIn is no longer optional, it’s your digital first impression. And the good news? You don’t have to go viral to become valuable.