The art and science of influencing the behaviors of audiences, teams, and customers.

In this groundbreaking keynote, brand strategist and influence expert Howie Chan introduces Behavioring: the art and science of intentionally shaping human behavior.

This isn’t another talk about persuasion tricks. Because real influence isn’t about manipulating people, it’s about designing the conditions, stories, and signals that shape behavior over time.

Through branding, environment design, and storytelling, Behavioring brings together the most powerful levers of human behavior. From sparking short-term action to building long-term loyalty and belief.

The people who master this don’t just get buy-in; they create movements. They don’t just win attention; they win trust. And they don’t just change what people do once, they shape what people keep doing long after.

Your audience will learn how to:

• Apply the five levers of the Behavioring Model to influence teams, customers, and markets.

• Design environments that make the right behaviors easy and the wrong ones harder.

• Harness branding as more than logos, as a long-term force that builds trust and recall.

• Use stories to shape meaning, create belonging, and inspire action.

• Engineer both short-term responses and long-term loyalty without manipulation.

This is not a talk about persuasion science.
It’s a talk about real influence: the ethical power of branding, environment design, and storytelling to shape behavior at every level based on fundamental human truths.

It’s about leaving no stone unturned, giving your audience the levers they need to influence anyone: customers, teams, or entire markets and to do it in a way that builds legacies, not just transactions.

Why It’s Time to Rethink Everything You Thought You Knew

Most people (even marketers) still think “brand” means logos, fonts, and visual design. But those are the artifacts. Brand is something deeper. Something behavioral. Something primal.

In this eye-opening and energizing session, brand strategist and influence expert Howie Chan challenges everything you think you know about branding and replaces it with something far more powerful. Blending storytelling, behavioral science, and audience participation, Howie reframes brand as a modern discipline for influencing human behavior.

Whether you’re a marketing team trying to build an iconic brand, or a leadership team trying to inspire people to follow, this talk will leave you with a fresh lens and practical tools to take immediate action.

In this session, the audience will learn how to:

- Reimagine brand as a behavior-shaping tool, not a design exercise
- Use the Five Levers of Influence to drive action
- Align influence strategies with human truths to unlock engagement and traction

This isn’t a talk about design.
It’s a talk about influence. About identity. About why people do what they do.

Your brand already exists in the minds and behaviors of others.
The question is: are you shaping it? Or letting it drift?

Build It Before You Need It

In a world where algorithms change weekly and industries shift overnight, your brand is the one asset you own. The problem? Most professionals wait until they’re job-hunting, launching, or panicking before they build one.

In this interactive and high-energy session, brand strategist and top LinkedIn creator Howie Chan shows audiences how to build a professional brand on LinkedIn that attracts opportunities before they’re in crisis mode. No fluff. No hype. Just a smart, strategic, and behavior-driven way to show up, stand out, and stay relevant.

Perfect for professionals, job-seekers, and thought-leaders who want to own their narrative and create opportunities through credibility, not volume.

In this talk, you’ll learn how to:

- Clarify what you want to be known for and how to say it in one sentence
- Turn your LinkedIn profile into a professional landing page that opens doors
- Create content (even if you hate the idea of “posting”)
- Find your voice through writing, commenting, and conversations
- Use storytelling to build trust, not just followers
- Build a habit of showing up online before you “need” to

Whether you’re a Gen Z student or a seasoned executive, LinkedIn is no longer optional, it’s your digital first impression. And the good news? You don’t have to go viral to become valuable.

The Hidden Power of Self-Influence

Everyone wants to be legendary. But here’s the truth:
Legends aren’t born, they’re built. Not through viral fame. Not by chasing someone else’s path. But by doing the hard thing first: influencing yourself.

In this transformational keynote, brand strategist and influence expert Howie Chan flips the script on success and shows audiences what it really takes to become legendary.

It’s not about doing more. It’s about doing what matters. And it starts by learning how to influence your own beliefs, decisions, and behaviors long before trying to influence anyone else.

Because the people we admire most? They’ve mastered two things:

1. The courage to act when they didn’t feel ready
2. The ability to inspire others to believe in what they built

This talk is a call to stop living someone else’s story and start writing your own.

Whether you’re a leader, a builder, a student, or a high-performing team, this message hits home: Legendary people create legendary companies.

In this unforgettable talk, your audience will learn how to:

- Redefine what success really means on their terms
- Use the science of self-influence to shift internal resistance into aligned action
- Shed external expectations to step into a story that’s worth living
- Find clarity in their personal “why” and build something bigger than themselves
- Lead teams and businesses from a place of purpose, not pressure

This isn’t a talk about motivation.
It’s a talk about liberation.

About walking through fear, owning your story, and becoming someone others believe in because you finally believe in yourself."