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COMPANIES
TEAMS
EXPERTS
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COMPANIES

Internal

Influencing the behaviors of your employees is crucial no matter which day of the year it is. But there are certain times when it is more crucial than ever.

  • Merger or acquisition

  • New leadership team

  • Entering new markets

  • Significant company change (Clinical to commercial, private to IPO, local to global etc.)

These are some of the most impactful programs during these critical moments:

  • Your company doesn’t need to communicate all these statements, but the process of getting to them brings clarity to your organization.

    Why do you exist at the end of the day?

    What is the desired state some day?

    How do you show up every day?

    Through a series of interviews, workshops and open discussions, your core belief statement will be written to align your entire company.

  • Once you have a direction for the company in terms of its core belief statement, you can intentionally design a culture that will deliver on it.

    • Principles

    • Systems

    • Lexicon

    • Lore

    • Traditions

    • Artifacts

    This program involves interviews and workshops to create a foundation and a plan for employees to experience the culture from end-to-end.

  • When there is a need change a specific behavior, this program will provide a step by step process to identity, create, test, and implement the changes necessary to create behavior change.

    We will apply behavioral science and brand thinking methodologies to influence the change you need.

External

Do you want more customers? How about customers who want to spend more with you? By considering all the levers of influence, we will co-create a winning strategy and execution plan that gets results.

Here are some of the most requested programs:

  • One of the most important decision for any brand is its positioning.

    1. Discovery (research)

    2. Insights (report)

    3. Co-create (workshop)

    4. Positioning strategy (platform)

    Using a tried and true process, critical decisions will be made that elevates the relevance and differentiation of the brand.

  • A customized messaging program to deliver copy that will get the result you desire. This program will typically involve research, workshopping, and a finalized messaging matrix.

  • Need to get more customers? Or retain them once they come in the door?

    This specific program is about identifying the behaviors and beliefs we need to change, create a strategy to change it, execute on it, and measuring it to make sure it’s paying off.

  • This program is an end-to-end service, helping you from:

    1. Customer research

    2. Positioning

    3. Brand architecture

    4. Personality

    5. Brand voice and distinctive assets

    6. Creative (visual and verbal brand language)

    7. Channel planning

    8. Brand launch execution

    Ready to launch a brand your peers and competition envy? One that grabs the attention of your prospects and then turn them into customers? Let’s go.

  • I’ve gone from 2,000 followers to over 110,000 followers on LinkedIn in a span of 2.5 years.

    What’s more, it’s helped me get over 16,471,574 impressions and reach 7,799,459 professionals in 1 year (Oct 2024 - Oct 2025), all without spending a dollar on paid promotion.

    In this Masterclass, I’ll share the crucial strategies I’ve used and how you can start dominating on LinkedIn.

    (We can also include a audit and specific recommendations for your organization.)

    Let’s chat!

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Are you in Medtech?

I have a soft spot for healthcare companies, Medtech in particular. I’ve spent 20+ years in the industry and I can’t wait to help you influence your employees, your customers, your stakeholders.

LET'S CHAT
MEDTECH BRAND ACADEMY
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TEAMS

The best teams create the best companies. When every team is operating at their highest-performing, there is no challenge too big to overcome. Teams that perform well:

  • Have open communication

  • Are led by a servant leader

  • Trust each other

  • Are clear in roles and responsibilities

Here are some programs that can strengthen your team:

  • Let’s get your team on the same path. Come together and create core belief statements that brings the corporate statements down to your team.

    Make the big WE a small WE and then a ME.

    When your team can see how their contribution affects the team and the organization, everyone wins.

  • This is a customized program intended to uncover what’s broken and what it means to be high-performing. Through facilitated workshops and 1:1 interviews, we “put the fish on the table“ to address the root cause of the problem, while building trust, safety and the path to performance.

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EXPERTS

Build a professional brand that opens doors and wallets.

You’re not starting from scratch. You’re starting from success.

But translating that experience into a brand that builds authority, influence, and wealth? That’s the hard part.

Common questions experts ask:

“How do I turn what I know into something valuable for others?”
”How do I package my genius into a clear, compelling narrative?”
”How do I make sure the right people get it without overselling or over explaining?”

Our expert programs bring a mix of brand thinking and influence science to help you attract the right opportunities and get more yeses.

Three ways to set the right foundation for your professional brand:

  • A focused 60-minute session to unlock clarity.
    We’ll zero in on your most urgent brand and business challenge — and solve it. Whether it’s your positioning (most start here), messaging, brand architecture, offer, or LinkedIn execution, you’ll walk away clear, confident, and ready to act.

    $1,000/hour

  • 3 power sessions to build your strategy block by block.
    We will co-create the foundation of your professional brand then map it to content and offers. You will get homework and we will go through it together to fine-tune and make sure it fits your legendary brand. (70/30 you write, I write)

    $2,750 (3× 60 min sessions)

    • Positioning

    • One-liner

    • Revenue architecture

    • Content strategy

  • Download your genius. I’ll do the rest.
    You talk. I translate. Then I write and build the whole thing: your positioning, your one-liner, your content roadmap — and hand it over polished and ready to go!

    $17,500 (unlimited sessions as needed in an 8 week period)

    • Positioning strategy

    • One-liner

    • Revenue architecture

    • Content strategy

    • 12-week plan

    • Brand identity system (logo, color palette, typography etc.)

    • Website (single page)

    • Linkedin banner and canva templates for posts

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