Free Resources & Guides

I’ve compiled and condensed my brand building process and brand knowledge gathered over the years into guides you can use. Whether you are marketer, communicator, strategist or business leader, these guides are for you. For additional help, let’s find a way to work together.

 
 

Healthy Brand Blueprint

Complete 9 step branding process

An 20 page guide that goes through the branding process for company brands, product brands and brands that are companies and products. I go through all 9 steps across three mains sections:

  1. Foundation

  2. Alignment

  3. Expression

After going through this guide, you will be able to understand what is needed to build a company or product brand from the ground up and the considerations you need to make at every step. Get from brand strategy novice to brand strategy dangerous today!

Healthy Brand 101 Guide

Terminology & Glossary

Get this free 20 page guide when you sign up today to help you untangle the jargon and understand the essentials in branding. There are three main sections:

  1. Definitions: The most common terms have been grouped into five categories where I define them and help you understand what they are for

  2. Visual Thesaurus: I’ve plotted the terms onto a map so you can see how they relate with one another

  3. Fundamentals: Finally, I walk through the key pieces needed to build product and company brands

Now you can confidently tell apart value proposition, unique selling point, positioning, and other branding terms.

Healthy Brand Messaging

A toolkit of 6 exercises and frameworks

Get all of my favorite messaging exercises and frameworks to collect, prioritize, and layout messages that pack a punch.

These exercises and frameworks have been used to build the brands of Fortune 500, startups and brands anywhere in between!

Simple doesn’t mean easy, it’s job is to uncover and establish messages that work. Once that is done, lay them out in different frameworks so they can be utilized in the most impactful way.

No more messaging sessions that you don’t even want to attend.

My Tech & Content Stack

What I’ve used to stand up my business

Find out my complete stack of software and technology in order for me to:

  • Stand up two websites

  • Collect emails and send out a weekly newsletter

  • Produce, edit, and distribute a bi-weekly podcast

  • Get on video calls with multiple people

  • Perform virtual workshops

  • Transcribe recordings

and more!

I will update this stack from time to time, so you get the most current version of it.