The 5 Influence Styles: Why Some People Are Impossible to Persuade
Why can the exact same message change one person's mind instantly, while it does nothing for someone else? In this solo episode, Howie Chan explores the real reason persuasion fails so often: because most people communicate the way they want to be heard, not the way the other person actually processes information.
He introduces the five influence styles that shape human behavior, drawn from years of studying behavioral science and working with leaders, founders, authors, marketers, and salespeople. He reveals what each style is built on, where it breaks down under pressure, and why stress doesn't create your style; it reveals it.
You'll learn how Commanders, Scientists, Storytellers, Connectors, and Sages move people to act, where their biggest blind spots hide, and the one shift that makes influencing anyone dramatically easier.
Chapters:
00:00:00 People Are Influenced Differently
00:02:48 The Commander Influence Style
00:03:59 The Scientist Influence Style
00:05:36 The Storyteller Influence Style
00:07:14 The Connector Influence Style
00:09:31 The Sage Influence Style
00:12:41 Pressure Reveals Your True Style
What’s Your Influence Style Profile? What do you do when you need someone to do something?
This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.)
→ https://www.influencestylequiz.com/
Join 800+ leaders who've already uncovered what their style is.
The Influence Anyone Podcast
The #1 podcast on applied influence psychology. Each episode, Howie Chan, a veteran brand and behavior strategist sits down with world experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (your team, clients, and audiences.) Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success.
New episodes weekly. Subscribe and start influencing with intention.
