Beyond Belief: The Truth About Why You Feel STUCK | Behavioral Change w/ Nir Eyal
Behavioral change expert and bestselling author of Hooked, Indistractable, and Beyond Belief, Nir Eyal, joins Howie Chan to unpack the psychology of limiting beliefs and how they silently shape our decisions, confidence, and future.
Drawing from his latest book, Nir reframes belief as a tool, not a truth. From identity labels like ADHD and personality types to cultural conditioning and media influence, he reveals how the stories we tell ourselves determine what we see, feel, and ultimately, who we become.
You’ll learn how anticipation shapes perception, why the placebo effect proves belief changes biology, and how advertising programs experience before consumption.
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Episode Breakdown:
00:01:19 Labels become limits
00:09:14 Belief vs. fact vs. faith
00:11:55 Limiting beliefs: Helpness is our default
00:17:08 The power of anticipation & placebo effects
00:22:56 Live belief audit: “I’m not ready.”
00:31:28 Turn limiting beliefs into liberating beliefs
00:39:17 The brain’s attention filter (11 million vs. 50 bits)
00:42:03 Media, polarization & demanding nuance
00:47:18 Prayer without faith & psychological protection
From Our Guest:
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Stand a chance to get a free copy of Beyond Belief: https://www.howiechan.com/beliefbook
The Influence Anyone Podcast
The #1 podcast on applied influence psychology. Each episode, Howie Chan, a veteran brand and behavior strategist sits down with world experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (your team, clients, and audiences.) Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success.
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