The Most Powerful (and Profitable) Sentence You'll Ever Write
The three-part formula to craft a value proposition that actually works.
Here’s What I Learned After More Than 10 Years of Consulting:
If you can’t explain what makes you unique in one sentence, you’re losing clients.
Ever been at a networking event, confidently introduced yourself, and watched as the other person nodded politely… but you knew they weren’t going to remember you?
That’s because you were forgettable. This is harsh… but true.
Not because you’re not talented. Not because your work isn’t powerful. But because your value proposition—the one sentence that should make you unforgettable—was too vague, too generic, or too complex.
THE LESSON
If people can’t instantly grasp what makes you different, they won’t care.
Howie Chan
And if they don’t care, they won’t hire you.
But the good news? There’s a formula to fix this.
❤️ Heartset: Why This Matters More Than You Think
I had a client, let’s call her Sarah.
She was a rockstar—an ex-COO turned leadership coach, ready to make an impact. But every time she introduced herself, she said:
"I help executives lead better."
And every time, her potential clients nodded… and then forgot about her five seconds later.
No spark. No connection. No business.
The problem? People don’t buy based on logic. They buy based on emotion.
When you introduce yourself, you don’t just need to communicate what you do. You need to make people feel something.
If your words don’t create an instant emotional reaction, you’re losing opportunities.
🧠 Mindset: The Shift You Must Make to Stand Out
Most business owners think their value proposition is just a tagline—a quick summary of their work.
It’s not.
It’s a magnet. A force that either pulls people in or pushes them away.
And the key to making it pull? Specificity + Emotion.
Instead of saying, “I help leaders become better leaders,” Sarah transformed her message into:
"I help healthcare executives master the arena, transforming stress and swirl into calm and focus.”
See the difference?
One is forgettable. The other paints a picture, creates an emotion, and sparks curiosity.
🧰 Skillset: Three-part formula to craft a value proposition that actually works
1️⃣ Who do you help?
Be ultra-specific. Instead of “leaders,” say “healthcare executives” or “first-time startup founders.” Don’t worry about being too “niche”, as they say the “riches are in the niches”.
2️⃣ What problem do you solve?
People buy painkillers, not vitamins. Address their biggest pain point. Instead of “I help them improve,” say “I help them turn chaos into clarity.”
What is their pain NOW? What would they pay to get rid of it?
3️⃣ Why does it matter to you?
Your personal story is your superpower. If you’ve lived their struggle, say so. It builds instant trust.
💡 Examples:
🚫 “I’m a business consultant.”
✅ “I help first-time founders scale from chaos to clarity, turning overwhelmed teams into high-performing machines.”
🚫 “I’m a fitness coach.”
✅ “I help busy tech professionals lose weight without giving up their favorite foods or working out for hours.”
See how much stronger those are?
For Sarah, it went from: “I help executives lead better” to “I help healthcare executives master the arena, transforming stress and swirl into calm and focus
Make Yourself Unforgettable
Blend in, and you’ll be ignored. Stand out, and you’ll attract the opportunities you deserve.
This one sentence is your first impression. Make it count.
Nowit’s your turn.
Take five minutes. Write your new value proposition using the framework above.
Then hit reply and share it with me. I’d love to see what you come up with!
Howie Chan
Creator of Influence Anyone
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