Your reputation BECOMES your revenue 

Build a personal brand that opens doors and wallets

You’re not starting from scratch. You’re starting from success.

But translating your experience into a brand that actually connects? That’s the hard part.

You’ve built a career. Led teams. Launched initiatives. Delivered results.

Yet now, whether you’re launching something new or stepping into your next chapter, you’re asking yourself:

“How do I turn what I know into something others see?”
”How do I package my genius into a clear, compelling brand?”
”How do I make sure the right people get it without overselling or overexplaining?”

👋🏽 hi, i’m howie chan, brand strategist & influence architect

I’ve spent 15 years helping Fortune 500 brands, medtech giants, and elite entrepreneurs influence human behavior ethically, strategically, and memorably.

Today, I specialize in something more personal:

👉🏽 Helping brilliant professionals turn their expertise into a magnetic brand so they can lead, attract, and grow with clarity and confidence.

  • Former managing director of brand strategy (I helped spin out a $6 Billion company)

  • Host of The Legend Effect podcast featuring world-renowned experts in how to influence human behavior (Nir Eyal, Will Storr, and Melina Palmer just to name a few)

  • Founder of Healthy Brand Consulting & the Medtech Brand Academy

what clients say

THREE WAYS TO WORK TOGETHER

Whether you want a quick high impact call or a complete done for you strategy, there’s a fit.

A focused 60-minute session to unlock clarity.
We’ll zero in on your most urgent brand challenge — and solve it. Whether it’s your positioning (most start here), messaging, niche, or offer, you’ll walk away clear, confident, and ready to act.

3 power sessions to build your strategy block by block.
We will co-create the foundation of your personal brand then map it to content and offers. You will get homework and we will go through it together to fine-tune and make sure it fits your legendary brand.

Download your genius. I’ll do the rest.
You talk. I translate. Then I write and build the whole thing: your positioning, your one-liner, your content roadmap — and hand it over polished and ready to go!