In this episode of the Influence Anyone podcast (previously Legend Effect), host Howie Chan interviews Frankie Russo, a serial entrepreneur with a proven track record for using Imagination and Ingenuity to foster continuous growth.
They delve into what’s missing for you to truly find what lights you up and gives you a competitive edge: your weird. They also touch upon the concept of failure as a gift, the incredible power of your child self, and what it takes to unlock your growth. The discussion emphasizes that neither knowing your WHY nor helping others unconditionally is enough, we must also embrace our weird.
Frankie provides an actionable and low-pressure way to figure out your WHY, your weird, and your genius as he guides Howie through the questions to discover it all for himself. He also presents us with a way to unlock continuous growth and how to reclaim our biggest superpower.
Episode Breakdown:
03:47 The culmination of Frankie’s WHY
05:05 Staying sober and the concept of the limitless drug
09:33 The game-changing missing component: your weird
11:18 A simple way to figure out your WHY without all the pressure
17:27 Frankie leads Howie through some thoughtful questions to find his weird
24:08 Unlocking Howie’s genius and what lights him up
28:00 The stagnation spiral that makes it hard for us to unlock our genius
29:29 What creates a real legend–you can learn from them
33:55 The importance of finding the neutral zone
36:23 How the first time Frankie hit rock bottom allowed him to grow
42:34 Change your relationship with failure for continuous personal growth
45:02 The first steps to take the leap to grow and be successful
47:37 The power of reconnecting with your weird at 5 or 6 years old
52:56 A letter to Frankie Russo’s younger self
From Our Guest:
Get the books, The Art of Why and Breaking Why.
Tune into Frankie’s podcast, The School of Weird.
Quotes:
“What I have found no matter what you do, is that you have to have a duality with your why, but also your weird, that’s the key because your weird is that unique thing that only you own, and the magic is when you put the two together, I call it your genius.” – Frankie Russo
“The industrial revolution is what created a lot of WHYs and what killed a lot of weird. But the people that go inside the Matrix, and know their WHY and they’re weird and they live that out, are the people that change everything.” – Frankie Russo
“I tell people all the time, we think that growth comes from success, but the truth is it comes from failure.” – Frankie Russo
The Influence Anyone Podcast
The #1 podcast on applied influence psychology. Each episode, Howie Chan, a veteran brand and behavior strategist sits down with world experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (your team, clients, and audiences.) Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success.
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