Personal Branding 101 with LinkedIn Video Pioneer Who Created The Talking Head Video Format
Most people think LinkedIn success comes down to knowing the algorithm. Howie Chan disagrees. After being named the number one creator worldwide for branding and positioning on LinkedIn in 2024, he's found that the people who consistently win on the platform aren't the ones with the best tactics, they're the ones who understand human psychology.
In this solo episode, Howie breaks down the five psychological beliefs shared by the most successful people on LinkedIn. Drawing on research from Princeton's Oppenheimer and frameworks from Clayton Christensen, he shows why opportunities are created in the mind long before they show up in your inbox.
You'll learn why simplicity increases perceived competence, why sameness makes you invisible, and why the real driver of opportunity is being remembered, not being the loudest.
Chapters:
00:00:00 Goldie Chan and the Original LinkedIn Video
00:12:09 Creating a Genuine Personal Brand
00:17:31 Reputation vs Personal Brand
00:20:55 The Myths Surrounding Introverts
00:24:37 An Exercise to Build Your Personal Brand
00:32:52 Transparency vs Authenticity (and Guarding Your Privacy)
00:39:46 The Why of Building a Personal Brand
00:46:07 How to Pivot Your Personal Brand
00:50:47 Common Pitfalls When Building a Personal Brand
00:56:01 Start With One Platform, Then Build the Ecosystem
01:01:41 Navigating Employer vs Personal Brand Tension
01:07:46 Know Yourself Before You Brand Yourself
From Goldie Chan:
Personal Branding for Introverts
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The Influence Anyone Podcast
The #1 podcast on applied influence psychology. Each episode, Howie Chan, a veteran brand and behavior strategist sits down with world experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (your team, clients, and audiences.) Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success.
New episodes weekly. Subscribe and start influencing with intention.
