7 Figure Personal Brand Strategist: 3 Steps To Build a Brand Rooted in Who You're Becoming (Not Just What You're Selling)
In this episode of the Influence Anyone Podcast, host Howie Chan interviews Mike Kim, a top personal branding expert and bestselling author of You Are the Brand. He's helped seven and eight-figure entrepreneurs, like Donald Miller and John Maxwell, build influence without losing integrity.
They delve into how to build a brand where people come to you and seek your guidance, and that's rooted in who you're becoming, not just what you're selling.
Mike provides his 3-step framework for building a winning, authentic personal brand, tips on how to start putting yourself out there, insights into his more famous clients, and a simple practice that's made him happier and more resilient.
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Episode Breakdown:
0:00:00 A journey of transformation and deep honesty
0:08:36 Personal vs. corporate brand misconceptions
0:11:13 Insights into seven and eight-figure entrepreneurs
0:14:25 Not everyone has what it takes, do you?
0:20:13 Your only real advantage in the age of AI
0:27:57 The framework to unlock your voice and brand
0:36:38 Put yourself out there and be willing to suck
0:47:02 How to get started creating content
0:51:06 The line between authenticity and transparency
1:02:34 Building your personal brand while still employed
1:07:26 Signature assets and the power of familiarity
1:09:22 Evolution, self-compassion, and the Five Minute Journal
From Our Guest:
Get the books, You Are The Brand and Own Your Brand, Own Your Career.
Listen to the You Are The Brand Podcast.
Watch Mike's mom reacting to Mike's book for the very first time here.
Listen to Mike's podcast episode on reconciling his relationship with his father.
The Influence Anyone Podcast
The #1 podcast on applied influence psychology. Each episode, Howie Chan, a veteran brand and behavior strategist sits down with world experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (your team, clients, and audiences.) Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success.
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