Multi-Award-Winning Author of "Using Behavioral Science in Marketing": How a Framed Cartoon Generated $68M in B2B Revenue
In this episode of the Influence Anyone Podcast, host Howie Chan interviews Nancy Harhut, the Co-Founder and Chief Creative Officer at HBT Marketing, and the author of the multi-award-winning Using Behavioral Science in Marketing. She's helped brands like AT&T, Bank of America, Nationwide, and Dell use behavioral science to drive revenue.
They delve into the surprising ways human behavior actually works and how you can use it to influence ethically and effectively, whether you work with B2B or B2C.
Nancy provides five easy-to-implement tactics people can use to instantly start taking advantage of behavioral science in their business, a unique filter to help you choose the testimonials that will make the most difference, and research-backed email marketing tactics that will lead to real results.
Want prospects to become customers and passers-by to become fans?
Sign up for the Behavioring Blueprint, my FREE 7-day email course to influence human behavior (now with an AI-Coach to help you apply these methods to your specific situation). Join 715 ambitious leaders who already have signed-up for it!
Episode Breakdown:
0:00:00 Behavioral science principles really do work
0:09:17 Debunking myths in B2B marketing
0:16:00 How to apply behavioral science tactics in B2B
0:23:34 The benefits of keeping it simple and honest
0:34:25 Five game-changing tactics to implement today
0:48:08 The need for testing and reworking solutions
0:54:22 Influence styles and imperfect testimonials
1:02:27 Research-backed email tactics for real results
From Our Guest:
Get the book, Using Behavioral Science in Marketing.
Catch up with my conversation with “The Godfather of Influence”, Dr. Robert Cialdini.
The Influence Anyone Podcast
The #1 podcast on applied influence psychology. Each episode, Howie Chan, a veteran brand and behavior strategist sits down with world experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (your team, clients, and audiences.) Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success.
New episodes weekly. Subscribe and start influencing with intention.