Why We Buy: Godfather of Retail Psychology on Designing Spaces That Make Us Buy More Without Thinking
In this episode of the Influence Anyone Podcast, host Howie Chan interviews Paco Underhill, the bestselling author of Why We Buy and the Godfather of Retail Behavioral Research. They delve into how our environments silently shape what we notice, what we want, and what we buy.
In a rapidly changing landscape, Paco points out the biggest changes in the world of business that happened and that are coming our way. He also shares small changes to the environment, either physical or digital, that can make huge impacts in terms of sales and customer loyalty.
Want prospects to become customers and passers-by to become fans?
Sign up for the Behavioring Blueprint, my FREE 7-day email course to influence human behavior (now with an AI-Coach to help you apply these methods to your specific situation). Join 725 ambitious leaders who already have signed-up for it!
Episode Breakdown:
0:00:00 The origins of Paco's influential work
0:06:52 The six biggest changes of the past decades
0:15:47 Small things that can make huge buying impact
0:26:02 Responsible consumers and ethical merchants
0:33:17 Navigating the digital customer experience
0:45:16 Three things any business owner needs to know
0:49:41 The two biggest influences in Paco's life
From Our Guest:
Get the books, Why We Buy, What Women Want, and more.
The Influence Anyone Podcast
The #1 podcast on applied influence psychology. Each episode, Howie Chan, a veteran brand and behavior strategist sits down with world experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (your team, clients, and audiences.) Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success.
New episodes weekly. Subscribe and start influencing with intention.