The Shortcut That Decides Your Success
The simple statement to attract more of what you want
We’re bombarded everyday with information. The average person consumes ~34 GB of information per day, that’s ~100,000 words, or one hefty fiction book every single day.
When someone is trying to make a decision:
Who to trust
Who to hire
Who to listen to
And they are faced with a bookful of information, they are probably not thinking very deeply.
They are using shortcuts.
And so you end up being ignored. Not because you’re not qualified, but because you don’t jump off the page.
Heartset: If you’re for everyone, you’re for no one
Think about your own life.
When you want great sushi… you go to a Japanese restaurant.
When you need to address a heart issue… you go to a cardiologist.
They’re not everything to everyone.
They’re known for something specific.
That’s why they get chosen.
Mindset: Give the brain what it wants
Your brain is wired to prefer what’s easy to understand.
This is called cognitive fluency—when something is clear, it feels more true and trustworthy.
It also avoids too many options.
(choice overload makes people do nothing.)
And it remembers what stands out.
(That’s the Von Restorff effect.)
Put simply:
Clear = trusted
Specific = chosen
Distinct = remembered
You get rewarded for what people remember you for, because that’s how we make decisions.
Skillset: How to write a simple niche statement
What is a niche? How do you even pronounce it? Rhymes with quiche or rich? You decide, but here is a simple definition:
A niche is the fastest way for someone to recognize you’re the right choice.
Use this simple structure:
I help [specific person]
solve [painful problem]
by [how you uniquely do it]
Examples:
I help corporate dropouts
struggling to turn expertise into income
build a 24/7 influence system, attracting more of the right clients
I help marketing teams
under pressure to do more with less
launch campaigns faster by building AI workflows and coordinating agents across execution
The people who get chosen and seeked out are not the most talented, they’re just the easiest to understand and are known for something.
And if you’re building a business…
This isn’t just helpful. It’s everything.
Want more?
This might seem simple.
But after working with so many clients it’s actually one of the hardest things to do.
Not because it’s complicated—but because your brain fights you every step of the way.
Why most people never do this (even though they should):
1. Loss Aversion
Your brain overweighs what you might lose. “If I focus on one thing… I’ll miss out on everything else.”
2. Overwhelmed with Options
You could help so many people. Solve so many problems. So you don’t choose.
3. No Clear Path
You want to write the statement, and you end up writing 10 different ones. How do you narrow down? Where do you start?
If you’ve been trying to figure out what you want to focus on, but have been having a hard time, I’ve got something for you.
A step-by-step system in my Nail Your Niche masterclass. Feel free to ignore this because it’s not for everyone, but if you’ve tried to do it on your own and it’s been frustrating, check this out 👇🏽
>> The Nail Your Niche Masterclass <<
If you like this issue about niching down and helping you attract the right opportunities, check out:
How to Be the One They Remember and Promote (The Standout Playbook)
How Subconscious Memory Encoding Shapes Behavior (The MEMO model)
The Brain Hack That Made a Piano Teacher $400 million (The insane power of the Curiosity Gap)
Change behavior, change lives 🤘🏽
Howie Chan
Creator of Influence Anyone
P.S. If you haven’t already, go take the free assessment and find out your preferred influence style!
The Influence Anyone Podcast
Want to get what you want… without making the other person feel like they lost?
In this episode, I sit down with negotiation expert Fotini Iconomopoulos to break down what negotiation actually is—and why most people are doing it wrong in ways they don’t even realize.
In this conversation we unpack:
• What to immediately STOP doing because it weakens your position
• The bias you need to know that changes how your message is received
• The proven method to talk about price
If you’ve ever walked away from a conversation feeling like you gave too much… or struggled to get buy-in.
This episode will change how you think about influence, negotiation, and how to sell without selling.
🎧 Listen to the full episode on Apple, Spotify, or the web—wherever you get your podcasts.