How Persuasion Can Lead to Happiness and the Three Must Haves to Influence Without Manipulation with Brian Ahearn
In this episode of the Influence Anyone podcast (previously Legend Effect), host Howie Chan interviews Brian Ahearn, one of only a dozen people in the world certified to teach Dr. Robert Cialdini's method, and who has trained thousands of professionals on how to ethically move people to action.
They delve into how to become more persuasive by serving instead of manipulating, as well as the everyday influence that shapes our lives. The discussion emphasizes the importance of not only learning or teaching the principles of ethical influence but also living them out.
Brian provides powerful models and frameworks to help you apply the principles of persuasion and influence, such as the T.I.M.E. method, the DEAL Model, and the Core Motive Model. He also shares how all of this can be used in real-life situations with stories of how he has successfully used these principles himself.
Episode Breakdown:
03:08 The impact of Brian's personal mission statement
05:58 Brian's journey to learning Cialdini's work and teaching it
11:48 What it takes to be an ethical influencer
14:26 The benefit of establishing genuine relationships
16:02 Don't forget to focus on what actually matters
17:53 How Pre-suasion can make all the difference
22:38 Using the T.I.M.E. framework to set the stage for persuasion
28:01 The seven principles of influence in practice
30:19 Powerful models and frameworks to help you apply the principles
33:00 How using sticky notes can completely change the game
37:39 Combining and amplifying different principles of influence
42:29 The "8th principle": building and leveraging a strong personal brand
50:11 The true power of the relationship part and ways to nurture them
55:22 How Brian lives out his brand and the principles of influence
57:46 The most powerful principle to influence ourselves
1:00:19 Consistency, belief, identity, and attentiveness
1:05:19 Increase the happiness at home with this advice
1:08:06 A letter to Brian Ahearn’s younger self
From Our Guest:
Get the InfluencePEOPLE Books.
Watch Brian's TEDxNewAlbany Talk.
Catch up with my interview with Will Storr.
Also, catch up with my interview with our mutual friend, Steve Martin.
Quotes:
"In order for you to serve others, first you have to serve yourself and your needs and what you believe holds true for yourself, and that's how you can impact other people." – Howie Chan
“ It's one thing for us to teach this, but it's more important for us to live it. I like to say we don't teach tactics, tips, tricks, anything... We teach principles." – Brian Ahearn
“Success in business and life isn't a solo endeavor. Success depends in large part on the people you surround yourself with.” – Brian Ahearn
The Influence Anyone Podcast
The #1 podcast on applied influence psychology. Each episode, Howie Chan, a veteran brand and behavior strategist sits down with world experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (your team, clients, and audiences.) Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success.
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