[SOLO SESH] Define Your Unique Edge, Start Showing Up Differently, and Become UNFORGETTABLE
In this episode of the Influence Anyone podcast (previously Legend Effect), host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary.
He delves into why your brain fights against being different, why being unique isn't just a fluffy brand exercise, it's actually science, and how to define your edge and your ability to show up different in a sea of sameness.
The discussion emphasizes that if you don't stand out, you will not get attention, you will not be able to influence, and you will not be able to get where you're trying to go. Howie provides some neuroscience insights and a three-step framework to help you figure out YOUR different, which he backs up with powerful stories of brands that managed to step out of the crowd.
Episode Breakdown:
02:25 Why being different is so hard
03:23 Salience: what our brains are actually designed to notice
04:50 The story of an intensely unique brand that broke through
07:22 Step 1: Study the competition
09:46 Step 2: Find the opportunity
11:20 Step 3: Test the edge
12:17 How to break the psychological barrier and stand out the right way
15:07 What's one unique thing that could change your trajectory ?
From Me:
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Legendary Quotes:
“ If you say the same things, if you show up the same way, it's all gonna blend into the background. So you will not get attention, you will not be able to influence, you will not be able to get where you're trying to go.” – Howie Chan
“ The irony is this: the very thing you fear sharing the thing that makes you feel that you are weird, you're different, you're being cast out, is the thing that people will thank you for.” – Howie Chan
" Sameness is safe. Different gets remembered. Always–different is better than being better." – Howie Chan
The Influence Anyone Podcast
The #1 podcast on applied influence psychology. Each episode, Howie Chan, a veteran brand and behavior strategist sits down with world experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (your team, clients, and audiences.) Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success.
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