S.U.P.E.R: The INFLUENCE FORMULA That Will Get You More Deals (and what to do when you hear NO)
In this solo episode, Howie Chan breaks down the true meaning of influence and why most people misunderstand it. Rather than focusing on persuasion, communication, or attention, Howie reveals that real influence comes down to one thing: changing human behavior.
Through a simple but powerful framework, Howie explains why people don’t take action — and how leaders, founders, and professionals can finally unlock consistent results. You’ll learn the critical difference between motivation and friction, and why adding more effort often backfires when trying to influence outcomes.
This episode dives into practical applications for both personal development and influencing others, from building better habits to closing clients more effectively.
Episode Breakdown:
00:01:12 What Influence Really Is (and Why Most Get It Wrong)
00:03:36 The Core Formula: Less Friction + More Motivation
00:05:20 The “SUPER” Friction Framework
00:08:12 Applying the Formula to Any Situation
Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk!
Check out my conversation with Dr. Robert Cialdini: https://www.youtube.com/watch?v=8joK8ViLneY&t=48s
Check out my conversation with Matt Sucha: https://www.youtube.com/watch?v=Evkin9z6Z4w
The Influence Anyone Podcast
The #1 podcast on applied influence psychology. Each episode, Howie Chan, a veteran brand and behavior strategist sits down with world experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (your team, clients, and audiences.) Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success.
New episodes weekly. Subscribe and start influencing with intention.
