[SOLO SESH] 3 Simple MESSAGING Hacks That Will Open More Doors and Wallets
In this episode of the Influence Anyone podcast (previously Legend Effect), host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary.
He delves into easy and ethical ways in which we can change minds and influence a yes if we put in the effort, because your next big opportunity could hinge on a single word (or even letter).
The discussion emphasizes how small changes can affect large outcomes. Howie provides three tiny changes that you can make to your messaging and communication that will open more doors and wallets and lead to greater impact.
Episode Breakdown:
02:10 The typo that changed everything
03:55 The Pratfall Effect
04:50 Influence with ethics
06:26 Tip #1: Effort
08:54 Tip #2: Specificity
09:54 Tip #3: Free to refuse
From Me:
To see the true impact of a single letter, check out my post without the typo and the original post with the typo.
Quotes:
“Tiny changes can make a big difference. And most of the time we don't even know what those things are.” – Howie Chan
“ I'm not talking about manipulation here. I am talking about influence with ethics, which is you're not hiding anything, you're not being untruthful in anything, but you are providing information in a way that's easier to digest, easier for people to take action.” – Howie Chan
“ These tips don't work every single time. Don't use them all the time. Context is infinitely important. So, know your audience, know the context.” – Howie Chan
The Influence Anyone Podcast
The #1 podcast on applied influence psychology. Each episode, Howie Chan, a veteran brand and behavior strategist sits down with world experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (your team, clients, and audiences.) Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success.
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