[SOLO SESH] The Hard Truth about Niching Down & How to Use Behavioral Science to Pick a Niche that Builds Traction
In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into one of the most emotionally charged, yet often missed and misunderstood, concepts in business: niching down.
Howie clarifies what a niche really is, shares the three human truths that drive your resistance, and provides a framework called the Beachhead Commitment to help you choose your first profitable niche without overthinking.
Episode Breakdown:
03:01 A simple way to think about a niche
07:33 The 3 human truths that stop us from picking a niche
13:04 The power of niching down
15:51 The Beachhead Commitment framework
24:28 What you need to keep in mind
From Me:
Join the One-Time Only FREE Masterclass on How to "Nail Your Niche". Reserve your spot today at howiechan.com/niche.
The Influence Anyone Podcast
The #1 podcast on applied influence psychology. Each episode, Howie Chan, a veteran brand and behavior strategist sits down with world experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (your team, clients, and audiences.) Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success.
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