15 Years Of Brutally Honest Branding Advice in 20 Mins

In this solo episode, Howie breaks down the positioning framework he uses to build some of the world's biggest brands, translated for executives, founders, and professionals who want to be remembered instead of overlooked. He explains why a brand is not a logo or a tagline but a memory sitting in someone else's mind, and why trying to serve everyone leaves that memory blank.

You'll learn how to plot your brand on the relevance and difference matrix, why trigger-first targeting beats picking a persona or title, how to map your direct, indirect, and alternative competition, and how to build a star anchor that sticks through point of view, repetition, and expression across visual, verbal, and experiential touchpoints.

Chapters:

00:00:00 What Brand Actually Means

00:03:23 The Relevance vs Difference Matrix

00:05:54 The Trigger First Strategy

00:10:09 Finding Your Difference

00:14:22 Expression: Point of View and Memorable Idea

00:18:06 Visual, Verbal, Experiential Branding

LAUNCH YOUR PROFESSIONAL BRAND IN 30 DAYS

Turn your expertise into more opportunities without becoming a full-time content creator.

The Behavioring Lab is a new community for experts who want to build a professional brand using the science of how people notice, remember, trust, and choose.→ http://behavioringlab.com/

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The Influence Anyone Podcast

The #1 podcast on applied influence psychology. Each episode, Howie Chan, a veteran brand and behavior strategist sits down with world experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (your team, clients, and audiences.) Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success.

New episodes weekly. Subscribe and start influencing with intention.